Kiran K Nambiar

Performance Marketing Leader | Full-Funnel Growth | 14+ Years

I help businesses improve acquisition efficiency, scale revenue sustainably, and align marketing performance with sales outcomes.

High Spend, Low Conversion Efficiency

Reality: Budgets scale, but CPL rises due to weak intent mapping and poor funnel alignment.

Action Taken: Rebuilt keyword strategy, aligned landing pages to intent, and used segmented retargeting.

Outcome: Delivered up to 300 percent sales growth while stabilizing acquisition costs.

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Leads Generated, Sales Not Closing

Reality: Marketing delivers volume, but low-intent leads hurt sales efficiency.

Action Taken: Implemented CRM-linked tracking and lead scoring tied to sales outcomes.

Outcome: Improved lead-to-sale conversion and improved sales efficiency.

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Scaling Without Losing Control on CAC

Reality: Multi-channel growth often increases spend faster than returns.

Action Taken: Optimized spend across Google, Meta, LinkedIn, and DV360 using performance-led allocation.

Outcome: Sustained scale across India and North America with predictable revenue contribution.

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Marketing and Sales Working in Silos

Reality: Disconnected teams reduce visibility and slow execution.

Action Taken: Aligned marketing, sales, and analytics through shared metrics and CRM reporting.

Outcome: Faster execution, clearer ownership, and improved performance consistency.

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