Professional Journey
With over 14 years of experience in Performance Marketing across B2C & B2B industries, I have developed expertise in PPC Management, Search Engine Marketing (SEM), and data-driven campaign optimization on multiple platforms including Google Ads, Bing Ads, Meta, and programmatic advertising.
Industry Experience & Leadership
Throughout my career, I've gained extensive experience across diverse industries, managing teams of various sizes, and executing successful campaigns for both B2B and B2C business models. This breadth of experience has equipped me with versatile strategies that can be applied across different market segments and business objectives.
Industry Diversity
Business Model Experience
Team Leadership
Campaign Versatility
Campaign Success Stories
Throughout my career, I've executed numerous successful digital marketing campaigns across various industries, consistently delivering measurable results that exceed client expectations. Below are some of my most impactful campaign case studies.
Data Science Course Turnaround
Achieved 12 sales (target: 5-6) for a high-ticket Data Science course ($40k) that previously generated only 1-2 sales
After analyzing past performance data broken down to weekly and daily patterns, I identified that targeting was limited to data science and AI keywords. Expanded targeting to include AI, Data Science, Data Analytics, Python, and Machine Learning categories, capturing a broader but still relevant audience. Combined with a strategic 5% discount for retargeting, this approach dramatically improved conversion rates.
Bookings Breakthrough - Hotel Palladium (St.Regis, Mumbai)
Generated 32 bookings in March 2015 (78% increase from regular booking count), exceeding client's target of 28 bookings
Identified an upcoming major music event in Mumbai as an opportunity to capture additional bookings. Created separate tailored campaigns specifically targeting tourists visiting for this event, with customized ad copy and landing pages. This strategic approach broke through the previous ceiling of 18 bookings per month, helping the client achieve their annual revenue target.
Multi-Channel Lead Generation
Consistently generated 900-1000 qualified leads monthly, increased brand awareness by 40%, and reduced CPL by 20%
Implemented advanced audience segmentation for targeted media buying across multiple platforms. Conducted rigorous A/B testing and keyword research to continuously refine audience targeting. Designed specialized B2B customer acquisition campaigns focused on lower CAC and funnel optimization to reach high-intent decision-makers.
Real Estate Lead Generation - Ajmera Realty
Increased qualified leads by 40% and site visits by 25% in just 2 months
Created a dual-platform strategy with awareness campaigns on Meta and parallel Google Ads campaigns. The key innovation was hyper-specific geo-targeting, focusing on pin codes in high-profile localities in Mumbai and Pune. This precision targeting ensured ads reached potential buyers with the highest purchase intent and financial capability.
Travel Insurance Conversions - Bharti AXA
Increased travel insurance purchases by 20% in just one month
Developed an innovative cross-channel approach by creating awareness campaigns on Facebook about the importance of travel insurance for international trips, while simultaneously running Google Ads campaigns targeting users searching for currency conversion services. This strategy captured potential travelers at different stages of their journey planning process, creating multiple touchpoints that significantly boosted conversion rates.
eCommerce Sales Growth - Mom&Me Shop (firstcry.com)
Increased eCommerce sales by 20% and improved ROAS by 10% in 3 months
Analyzed product performance data to identify high-demand products with strong margins. Created targeted Google Search and Shopping campaigns specifically for these products, with optimized product feeds and bidding strategies. This focused approach ensured marketing spend was allocated to the most profitable products, driving both sales volume and return on ad spends.
Skills & Expertise
My technical expertise spans multiple digital marketing platforms and methodologies, with particular strength in performance marketing, campaign optimization, and data analysis.
Performance Metrics
Throughout my career, I have consistently delivered measurable results across various performance metrics, driving significant improvements in key business indicators.
Notable Achievement
Implemented broadened keyword strategy and retargeting with personalized offers, achieving a 500% increase in sales for a Data Science program at Emeritus.
